If you go to a hardware store to buy a hammer, you donʼt ask whether you should do upholstery or fix the door.
Yet many organisations keep fixating on social media – Facebook, Twitter, YouTube – despite the fact theyʼre just todayʼs tools; and tomorrow it could be something else.
Social Business is about taking a step back from the wormʼs eye view of social media and looking at the bigger picture of how you can gear up to cope with the always-on, real-time demands of todayʼs social customer; and internally, how you can become more flexible and resilient in an increasingly fast-paced, unpredictable world.
Social Business is essentially the practice of applying new knowledge in technology, culture and the workplace, to solve business problems.
We’ve helped some of the world’s biggest brands become a social business, with measurable bottom-line impact. If you’d like to discuss how we can help you find new ways to drive growth, please contact us. We’ll normally get back to you within two working hours.
1We bridge the gap between social media agency, management consultancy & innovation lab; driving growth by looking beyond social media, to becoming a social business.
2We deliver workshops for executives who want to understand social business & how to apply it in their organisation, covering common pitfalls, case studies & key opportunities.